SUPPORT OUR CHICAGO KIDS (SOCK)

BRANDING, BILLBOARD, POSTER, POSTCARD, AND REGISTRATION FORM

Branding for “Support our Chicago Kids” or S.O.C.K. for short. This company is a community center for children who have been impacted by gang violence in Chicago, and need a safe space to nuture their education, make friends, and pursue their interests. This facility would be open for kids ages K-12, and offer different resources like therapy, summer camp, sports, music lessons, study rooms, and more.

The branding is a reflection of the “SOCK” abbreviation, with patterned socks. The logo and color scheme play on the ideas of kids at play, and the logo is a reflection of handwritten letters from a five year old.