Code:Dough

A rebrand for Cookie Dough Creations located in Naperville, IL. This rebrand ties the origins of the founders background in coding into every design choice, while keeping a friendly and approachable message. The rename is based on the owner of the establishment who had a career in software before deciding to follow his dreams of owning an edible cookie dough shop. The branding nods to his previous endeavors in a way that brings originality and a story to the brand.

LOGO SKETCHES

Some intial pencil logo sketches for Code:Dough. This place was a childhood staple for me, and I wanted to keep the integrity of the founder’s story alive in the design choices.
Bringing forth the mission behind the brand of chasing your dreams is inspiring. It also gives the community a greater call to support this small business! 

The logo sketches played a lot with how I could intergrate elements of real code in a digestible way, and relate it back to the delicious edible cookie dough being sold.