Fauna Wildlife Rescue

Fauna Urban Wildlife Rescue is an open-source rescue specializing in helping non-native species who have established populations in urban areas. Most of these animals are here as a result of human error, and we believe it is our duty to help these animals where we can, when we can!

BRANDING

Being an organization that lives in an urban area, you’ll notice how the color system pays omage to the way the organization honors both organic nature and the city it sometimes finds itself living in. A warm beige symbolizes the tones of the city streets, while the forested green emulates the trees and fields that wildlife often call home.

ILLUSTRATIONS︎︎︎

Illustrations are a core part of the Fauna Urban Wildlife brand identity. These critters are not only cute, but help push forward the idea of what kind of animals Fauna caters to. Not every citizen is going to understand what non-native species look like in their community, so these illustrations create a visual guide (and they are some of the first visitors of Fauna!).

NUT

Nut is our squirrel character who helps the brand represent the creatures it’s aiming to help. Squirrels are frequent visitors of urban areas, and easily recognizable.

ROCKY

An illustrative charcter that helps tell the story of Fauna Urban Wildlife Rescue. Rocky is featured on merchandise, promotional material, and more!

SPIRAL

The number eight symbolizes prosperity and overcoming, when featured in a spiral it creates the idea of a well-rounded organization, striving to help non-native urban wildlife thrive.