FAUNA URBAN WILDLIFE RESCUE

BRANDING | COLLABORATIVE PROJECT WITH ANNA LOFTIN

Fauna Urban Wildlife Rescue is an open-source rescue specializing in helping non-native species who have established populations in urban areas. Most of these animals are here as a result of human error, and we believe it is our duty to help these animals where we can, when we can!




ILLUSTRATIONS


Illustrations are a core part of the Fauna Urban Wildlife brand identity. These critters are not only cute, but help push forward the idea of what kind of animals Fauna caters to. Not every citizen is going to understand what non-native species look like in their community, so these illustrations create a visual guide.


NUT

Nut is our squirrel character who helps the brand represent the creatures it’s aiming to help. Squirrels are frequent visitors of urban areas, and easily recognizable.

ROCKY

An illustrative charcter that helps tell the story of Fauna Urban Wildlife Rescue. Rocky is featured on merchandise, promotional material, and more!






SPIRAL

The number eight symbolizes prosperity and overcoming, when featured in a spiral it creates the idea of a well-rounded organization, striving to help non-native urban wildlife thrive.







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