CSFC

Chicago Sports & Fitness Club is a locally owned gym based in Joliet, Illinois. The gym places an emphasis on state-of-the-art equipment, supporting local events, and building a strong community within the space. I manage social media content, design and produce marketing collateral, merchandise, and signage, with contributions to environmental design.

CSFC INSTAGRAM︎︎︎

The gym had already garnered lots of attention via Instagram when I came on board, harnessing 12k followers with active engagement via reposting members stories. In my time with the gym we have grown the instagram to 17.5k and the Facebook to 10k.

My mission at the gym was to introduce more color in the brand and fuel community engagement via social media. Stepping away from the black paint within the gym and using that as a backdrop for adding color to the feed.

EleMental Health Expo was a one day event put on by the yoga department to ring in the new fall yoga schedule, as well as promoting mental and physical healthcare. I created all of the branding, social media posts and printed matter for the event!

CSFC MERCH & IN-HOUSE SCREEN PRINTING

Apparel I’ve designed to be sold at Chicago Sports & Fitness Club. Their demographic ranges from men in their early 20’s to women in their late 70’s and when designing it was important to keep in mind how each piece could target a different demographic, or even both at the same time.
Within the company I was able to help create an in-house screenprinting initiative to reduce production costs. Having a background in screenprinting, I have so far in-house produced two merch launches, and have taught others to screenprint. Without a proper studio space, we adapted and have been using a vinyl cutter to create the negatives!

LOGOS

Logos made for various events and clubs at the gym. CSFC is home to many different kinds of athletes from boxers to aerial yogis, and it is so special getting to create idenities for each community event or club. The hardest part of these projects is staying true to the company voice, and I maintain it by introducing Helvetica as well as the name of the gym in each variation.

CSFC FIGHT CLUB

A club for people at CSFC who want to spar in the boxing ring. With inspiration from undergorund boxing clubs, this logo has a harsh vintage effect while straying away from the traditional boxing glove imagery.

CSFC IRON BATTLE

The annual power lifting meet at CSFC with new branding every year. This was my first year doing it, and wanted the logo to pay homage to APF, the powerlifting federation we worked with this year. While an annual event, this was the first year the competition was sanctioned.

THE COLLECTIVE

The Collective is a women’s club at the gym that emphasises female empowerment in the gym setting. This club helped organize networking events, workout buddy meet and greets, and in the future may host guest speakers.