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CHICAGO SPORTS & FITNESS CLUB

BRAND COORDINATOR



CSFC is a locally owned gym based in Joliet, Illinois. The gym places an emphasis on state-of-the-art equipment, supporting local events, and building a strong community within the space. I have done design work for their social media, apparel, signage, and have helped manage the social media as well as helped with interior design decisions for their group fitness space.


CSFC INSTAGRAM︎︎︎

The gym had already garnered lots of attention via Instagram when I came on board, harnessing 12k followers with active engagement via reposting members stories. 

My mission at the gym was to introduce more color in the brand and fuel community engagement via social media. Stepping away from the black paint within the gym and using that as a backdrop for adding color to the feed.





EleMental Health Expo was a one day event put on by the yoga department to ring in the new fall yoga schedule, as well as promoting mental and physical healthcare. I created all of the branding, social media posts and printed matter for the event!




CSFC MERCH

Apparel I’ve designed to be sold at Chicago Sports & Fitness Club. Their demographic ranges from men in their early 20’s to women in their late 70’s and when designing kept in mind how each piece could target a different demographic, or even both at the same time.

APPAREL


SOCIAL ME


GIRLY POP︎︎︎

Girly Pop was a typographic experiment using a monospaced font I created based on my perception of flip phones and how I romanticise them in early 2000s romcoms.